How should I write the message on my agency website?

Votel recommends focusing on the outcome, not the software. You are not selling an AI agent, a widget or a CRM. For plumbers, the outcome is more booked service appointments. When you provide an outcome you can charge much more than someone who sells a CRM, because one is a piece of software and the other is like money in the bank.

Make the outcome specific and easy to picture. For a gym, get the perfect body is too vague, while see your abs for the first time is specific. Do not rely on the visitor's creativity to understand your offer, and avoid filler buzzwords like we provide business solutions for growing businesses. Say plainly who it is for and what you deliver, for example: Plumbers, we book more service appointments for you on autopilot.

To get this from the AI assistant, put the outcome in your prompt when you ask it to build the site.